Move over, Jumeira Jane – make way for New Dubai Nikita

Jumeira Janes

Every city has it’s equivalent of a Jumeira Jane. In Dubai, a Jumeira Jane is the typical well-heeled (usually Western) expat who drives an SUV, drops her kids at school and heads straight to the gym, and then spends the rest of the day attending coffee mornings and leisurely brunches. Jumeira is a coastal area in Dubai favoured by affluent expats, with villas in many architectural styles and hotels along the beachfront.

Jumeira villas

Now that Dubai has expanded, Jumeira is no longer the hottest residence. The new areas make up what is now called New Dubai, comprising low-lying residential areas surrounded by lakes, meadows or golf courses, as well as high-rise properties, some overlooking the Arabian Sea. The beautiful people have now made this their home.

Enter the new version of Jumeira Jane, New Dubai Nikita. She is gorgeous, always in designer clothes, brunching with her friends at the trendiest restaurants (always organic and gluten-free if you please), and throws the smartest parties. She can be of any nationality.

Know someone like this? I’m sure you can point out a few, or perhaps YOU are one.

But before you think I am passing judgment, let me add that this is stereotyping to the nth degree.

It is a total disservice to New Dubai Nikita to label her a fluff-head. This new brand of Dubai womanhood is not a woman who plays second fiddle. She may be the owner of her own successful business, or work on an equal footing with her tycoon husband; she may be a high-flying professional working in a large corporate, or in the educational or hospitality sector.

Or Nikita may not be any of these. She may be like the erstwhile Jumeira Jane. If her husband gives her platinum-edged credit cards, and if she wants to spend her time at hair or tanning saloons or make visits to the plastic surgeon for a nip n tuck, SO WHAT? That doesn’t make her a fluff-head.

Nikita can be either of these women and exciting and interesting in her own way.

New Dubai Nikita, three cheers for you! You are the new epitome of Dubai womanhood.

Businesswoman Nikita
Fashionista Nikita

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