Writers and Readers — this is especially for you.

So, your book is published. Your friends and family have dutifully bought it, read it and praised it.

Now, you ask them to write a review. A review? You can see the look of bafflement or confusion or just sheer annoyance on their faces. Wasn’t it enough that they bought your book and even read it? ( Dear writer, just be aware that many of your friends will buy your book to please you, but never get down to reading it) 

No, dear reader, it is not. 

Writers ask for reviews for one simple reason. Reviews sell books. It makes them better known. And the more the reviews, the better the sales.  Reviews are in fact the life-blood of any writer. 

A BOOK WITH 500 OR 5000 5-STAR REVIEWS, AND NO BAD REVIEWS IN SIGHT, ESPECIALLY BY A NEW OR UNKNOWN AUTHOR, MAY BE A SCAM; Ever picked up a book with five hundred five-star reviews, not even a four star review in sight leave alone three or two? And you find it meh? Well, dear reader, you’ve been scammed. This writer has probably bought reviews. Yes, you can do that. Pay x amount of money to get 50 or 100  or 500 5 star reviews. That’s the promise. It’s a temptation for every writer because it plays with the algorithm. Now, I am not mathematically or statistically inclined, but it seems these Amazon algorithms are an indication of the book’s popularity. But ask yourself, do readers even look at the statistics? And there’s another thing – being no. 1 on Amazon in a niche category like Predicting the Future through your Nostrils doesn’t mean a thing, except for giving the writer bragging rights. DISCLAIMER: This is not to say every debut with excellent reviews is necessarily a scam, but you do see the odd one here and there.

DON’T BUY REVIEWS: Now, I always wonder at the kind of writer who buys reviews. Don’t they have any confidence in their ability? Surely a few negative reviews shouldn’t make a big difference. And surely a reader is entitled to his or her opinion.  Some may like it, some may not. Deal with it. But to actually buy reviews to boost yourself and your sales? Such things are short lived. Sooner or later you’ll be caught. And the repercussions are many  — especially for future books. 

WRITERS, CHOOSE NFLUENCERS AND BOOK BLOGGERS CAREFULLY: Coming to another point: Dear writer, you’ve sweated so much over your book, and all you friends and family have written their reviews. What’s next? Catch hold of influencers and book bloggers. Be careful who you select. they should be people who read in your genre or people who enjoy reading. And who write honest reviews. You don’t have to pay them. All you have to do is send your book along. And once that review is out, probably as a blog post or insta post, just hope that some of their followers buy your book. It doesn’t always work, but this is the next best thing you can do. 

MANY ARE NERVOUS ABOUT WRITING REVIEWS, OR DON’T KNOW HOW TO:Talking again of reviews, perhaps many of your friends and family don’t have a clue about how to write a review .in that case, guide them. Tell them to write down  what they liked about the book and what they didn’t like. Ask them to give you stars- if it’s very good, four or five stars. Explain that three Stars is average or below average. And surely your book does not merit just one or two stars, so don’t go there. 

JUST KEEP AT IT! Now, every writer may get disillusioned by the entire review business. People may be reading your book but are too lazy or busy to write a review. Well, it’s something you have to live with. Only very famous writers get reviews in their thousands. And until you reach that exalted position, be humble, be realistic. But do everything in your power to promote your book, make it known without irritating people. And just hope those reviews keep coming! 

Good luck to all us writers!